Benefit

Hoola with a Sunkiss of Shimmer It’s the newest member of the iconic Hoola bronzer family! This LIMITED-EDITION shimmer powder bronzer combines ori...

Get fuller-looking lips in one easy stroke with They're Real! Double the Lip. This lip liner & lipstick in one features a Custom Teardrop Tip t...

They’re Real! Magnet is a 36-hour lengthening* mascara with a magnetic force that draws out lashes to EXTREME LENGTHS, making them look 40% longer*...

This ultra-light facial moisturizer smooths on the daily hydration & sun protection your skin needs! Weightless Moisture Face Moisturizer con...

Our soft focus highlighter turns on "watt" ya got with a delicate rose-gold glow that's gorgeous. The cream-to-powder finish is a switch-on "wow"...

This face cream provides concentrated hydration for a radiantly refreshed complexion. Our exclusive tri-radiance complex helps develop the skin's...

Amp up your radiance and dust our NEW, featherlight, silky-fine powder highlighter along cheekbones for an irresistible golden-pink luster. Include...

Get expert eyeshadow application every time with this two-pack of easy-to-use eyeshadow applicators. The They're Real Shadow Blender fits your ey...

Specially formulated to remove our bestselling They're real! mascara & They're real! push-up liner, this remover is gentle-yet-powerful. It c...

They're real! tinted primer takes priming to a whole new level of innovation: it’s a lash primer that tints, defines AND primes…beyond belief! This...

They’re Real! Lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula wont smudge or dry out. A specially designed br...

Matte rescue instantly minimizes pore appearance. The lightweight, water-based gel overpowers shine and absorbs excess surface oil, leaving a natur...

Our shine-control powder joins you in your top-secret mission for smoother-than-smooth skin. Pores and shine don't stand a chance! Just twist, ta...

Our silky pink primer takes your complexion from dull to darling! Simply blend it on for the look of brighter, smoother skin. Soothing raspberry...

Sugarbomb features four bold, shimmering shades to give cheeks an instant rush of color. Swirl the four complementary shades together and sweep on ...

Look bright, refreshed and awake in an instant with Roller Eye Bright Pencil. Our creamy, waterproof* eye pencil easily glides onto waterline and i...

Glide on a natural-looking, fine line with Roller Liner! Our matte liquid eyeliner features a precision felt tip for sharp controlled lines and a s...

It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls… while the instant curve-setting formula holds for ...

This rockin' rose gold cheek powder gives a famously provocative flush that turns heads on-stage and off. The specialised formula combines the be...

Get your daily dose of darling with these light, layered false eyelashes. This Real False Lashes style combines varying lengths of fine lashes to a...

Pin-up Lash contains densely stacked layers of multi-length lashes to create extreme volume and dimension. These fluffy, deep brown lashes are so...

It’s long lasting eyelash glue that locks on false eyelashes for 48 hours*! This waterproof, latex-free lash glue dries clear in seconds and is eas...

Individual false eyelashes Luxurious blend of lightweight, synthetic fibers Buildable fullness & volume

Get your daily dose of darling with these light, layered false eyelashes. This Real False Lashes style combines varying lengths of fine lashes to a...